ALSO Bonus Club is a SMB loyalty program designed to increase your SMB revenue and strengthen your position in the market.
Customers can earn bonus points when purchasing your products in the ALSO Webshop. The points can be spent on gifts in the ALSO Bonus Club giftshop - an online gift portal with more than 1,200 different products.
What's in it for you as a vendor?
- Increase the number of active and loyal buying SMB Resellers
- Increase SMB revenue
- Focus customer purchase behavior on specific products or other goals such as customer growth, webinar participation, new business services etc.)
- Optimize marketing funds spending (not ad-hoc but on re-occurring loyalty promotions)
- Get detailed reports on campaign results (understand return on MDF spend)
| Country | Active BC members | Avareage turnover growth** | Average Buying Customers Growth*** |
|---|---|---|---|
| Austria | 31% | 79% | 55% |
| Belgium | 32% | 160% | 33% |
| Denmark | 34% | 83% | 40% |
| Estonia | 19% | 71% | 21% |
| France | 57% | 216% | 62% |
| Germany | 59% | 178% | 78% |
| Netherland | 43% | 140% | 45% |
| Norway | 26% | 69% | 31% |
| Romania | 31% | 96% | 31% |
| Sweden | 22% | 126% | 25% |
* Active Bonus Club members compared to the average active Web SMB Resellers in a country
** % Increase in revenue of products which were part of a Bonus club campaign
*** Number of customers that purchased the products during a campaign compared to the 3 periods before the campaign
Information page
This information page greets the customers before they have signed up to the ALSO Bonus Club, giving them all the practical and legal information they need to know of before signing up.
The campaign overview
This is the Campaign overview page, where our customers can see all active Bonus Club campaign available.
The Gift Shop
This is the ALSO Bonus Club Gift Shop where our customers can exchange their points into cool and useful gifts. The Gift Shop contains more than 1.200 products from categories such as speakers, TV's, jewelry, perfumes, domestic appliances, clothes, luggage, toys and much more.
The webshop widget
All ALSO Bonus Club members will find a widget on the front page of our webshop. This shows information about how many points they have, as well a direct link to the Bonus Club Gift Shop and the Bonus Club Campaign overview page.
The product overview
When looking at a product list on our webshop the customers will be able to see how many points each product has, if it has any.
Customers who are not a member of the ALSO Bonus Club will not see this.
The webshop filtering
By selecting the ALSO Bonus Club filter in the webshop meny, our customers can get a quick and eacy access to all products holding Bonus Club points.
Customers who are not a member of the ALSO Bonus Club will not see this.
The product detail page
All products that has points assigned to them will have a symbol next to it on the product detail page, showing how many points a customer will earn when purchasing that product.
Customers who are not a member of the ALSO Bonus Club will not see this.
Product specific
- Promote new products
- Promote excess stock and end of life stock
- Sales push on current high-volume products
Customer behavior specific
- Increase new buying customers
- Reactivate inactive customers
- Promote customer attendance sponsored events
- Award successful e-learning completion
- Award webinar/seminar participation
Points can be allocated to specific products of your choice or we can advise based on the Bonus Club intelligence tool.
The number of points allocated is by default 1.3% of the product cost price (percentage is adjustable).
Total number of points needed for a campaign depends on:
- Above pay-out ratio of 1.3%
- Price of each SKU assigned to the specific campaign
- Desired duration of the campaign (in weekdays)
- Number of total available points for the specific campaign (the purchased pack by the vendor)
- Number of total SKU’s assigned to the specific campaign (ideally between 10-40 SKU’s)
Note: all described factors are influencing the Bonus Points calculation.
The report
This is an example of a campaign results report.
In the report we are comparing results from the campaign period with the 3 periods before the campaign:
- Turnover by periods
- Quantity by periods
- Active customers by periods
- Marketing Return on Investment results
Ready to join?
This is how you move forward:
- Purchase Bonus Club pack
- Agree time frame of the campaign
- Agree on campaign goals and additional communication packs
- We will launch the campaign
- Afterwards you will receive the proof of performance and the final results
Packages and prices overview
ALSO offers 4 different Bonus Club Points packs.
Additional communication packs are available depending on campaign goals
(like web banners, landing pages, social media, telemarketing etc).
| Bonus Points | Investment | Period |
|---|---|---|
| 150.000 | 2.500 € | 1-2 weeks |
| 200.000 | 3.200 € | 2 weeks |
| 370.000 | 5.700 € | 3 weeks |
| 580.000 | 8.700 € | 4 weeks |
Shall we get started?
Or do you need more information?
Read our FAQ section below to learn more or contact our marketing team - they will answer all your questions and help you get started.
1
The vendor has its own loyalty program, why should they invest in the ALSO Bonus Club?
From a vendor perspective, with the Bonus Club we are very flexible to support most of the local Vendor business targets.
Examples:
Product specific:
- Promote new products
- Promote excess stock and end of life stock
- Sales push on current high-volume products
Customer behaviour specific:
- Increase new buying customers
- Reactivate inactive customers
- Promote customer attendance Lenovo sponsored events
- Award successful e-learning completion
- Award webinar/seminar participation
These additional goals might not be available in their own standard loyalty program. As such giving the local vendor account manager more flexibility to achieve his/her ALSO sell-out goals.
2
Can we combine a Bonus Club pack/promotion with an already running other campaign (type)?
You can combine the Bonus Club packs on top of campaigns. For example: If you have a HP garage sale campaign running, you can give the garage sale products an extra push by adding Bonus Points.
3
How is the vendor MDF Return on Investment guaranteed?
The goals of our loyalty program are customer retention, increase number of loyal customers, revenue growth and growth and stimulate desired customer purchase behaviour. Historical data shows an overall growth of all the targets of 125%. This all will lead to a better ROI on MDF spend. After each promotion you can request your local Bonus Club champion to run a report on turnover by period, quantity by period and active customers by period (compared to previous period) to share with the vendor.