Apr 28, 2021 - Tallinn

Press release: Acquisition of PIN Computers - ALSO takes next step to strengthen market position in Eastern Europe

As of 28 April 2021, the company acquired PIN Computers Doo, a leading IT provider with operations in Serbia, Montenegro and Bosnia-Herzegovina. This is part of the ALSO’s successful growth strategy in the region. PIN Computers, founded in 1995, offers IT equipment, mobile devices, and consumer electronics to its large customer base.

ALSO will grant local resellers access to the company’s ecosystem with solutions, services and digital platforms, including new vendors and product categories. Orders can be placed quickly and comfortably via the webshop with its state-of-the-art technology. There also is a growth opportunity for SMBs in the as-a-service area with a potential of approximately 2.3 million Unique Users.

The company has a proven track record of successfully integrating new businesses. As soon as the acquisition, which is still subject to the standard regulatory and committee approvals, has been successfully completed, ALSO will forward operational excellence at PIN with the help of its digital management systems.

“We are consistently pursuing our MORE strategy of sustainable profitable growth. PIN Computers with its a large base of active customers is an ideal partner that will further strengthen our position in Eastern Europe,” says Gustavo Möller-Hergt, CEO of ALSO Holding AG (SIX: ALSN).