Technology Partner Program

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Fully aware of the challenges that the SMB market represents for your company, ALSO has now deployed a new platform dedicated to our value-added SMB resellers community.

Gain a unique opportunity to address this community by promoting your solutions, services and products with ultra-competitive price offers, tailor-made marketing activities and more through a portal reserved “For their Eyes Only.”

See prices and get started

Why have we
launched this program?

Increase profit

Over the past decade SMB resellers have witnessed declining profits on the hard – and software. When their typical business is based on invoicing for consultancy, why bother with hardware, when all you get is extra hassle and no profits?

Sharing knowledge

SMB IT Consultants provide “know how” to their business customers and in many cases, they act as an external IT department, potentially becoming the best ambassadors you can get when you as a vendor provide new Technology to the market

Grow your customer base

So instead of relying on a web shop to convey your product message to the end users, get the SMB reseller to do it for you! They will carry the ideas of your engineers to the market.

But they will not do it for free!

What's in it for you as a vendor?

  • Tailormade content for your target group
    A Technology Partner Marketing and sales platform to deliver targeted SMB information and marketing activities.

  • Dedicated product section for your products in our Web shop
    Take advantage of a privileged space on our ALSO webshop, accessible exclusively for our SMB resellers who are members of the Technology Partners program.

  • Promoting your events & product news
    Option to offer the participating resellers several special services and opportunities like targeted Bonus club campaigns, related webinars and E-learning, etc. and all for their eyes only.

  • A community of +2000 resellers
    Unique access to 2000+ SMB Resellers, making them the ambassadors of your brand.

What's in it for the resellers?

  • Special pricing
    on selected B2B goods, thus ensuring an attractive profit.

  • Easy access
    to partner programs, seminars & webinars.

  • Becoming a part of a community
    thus enjoying added influence in the IT channel.

  • Save time
    not having to apply for separate bids for each customer.

Create your offer in
3 easy steps

1

Selecting the products

We create a BID with you on selected B2B goods which we will offer via the program to this unique group of resellers only.

2

Validation of agreed the conditions

Before setting up your offer, we will validate with you the list of parts, the amount and the given discounts, the duration of the promotion and optional the maximum number of pieces available.

3

Promotion management

Once the promotion is set up on our platform, you will no longer have labor intensive processes to manage! Offers will be processed automatically.

Good to know!

B2B product purchases are mostly sold through B2B bids or volume bids

If you pick the right products, and examine the average sell out price, you will be able to increase your profit as a vendor while in fact providing a competitive price for the SMB Resellers.

Get started

Do you also want to benefit from this uniqe new service?

When you sign up you'll get a 3 months free trial. After that you'll be charged a participation cost of EUR 2.000,- per year. This fee covers marketing communications towards our resellers and the costs of running the TPP portal.

Packages and prices overview

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Shall we get started?

Or do you need more information?

Read our FAQ section below to learn more or contact our marketing team - they will answer all your questions and help you get started.

Frequently asked questions

1

Is this not just a price portal, that will help to pressure pricing even more?

No. The program in fact often raises the average price for the products sold. since most B2B products are sold on Bid. TP pricing is set above average Bid price but below regular distribution price.

2

What do you expect from us?

A long-term commitment to the SMB market and our program. This is a lasting concept. We are in it for the “long haul”, You need to be too.

3

How can I be certain the products will not be sold through a web shop or price portal?

All ALSO resellers are categorized. Etail companies are in their own sales department, not in SMB. Furthermore, resellers are informed upon onboarding. That products are for B2B sale only and are not allowed to be sold on an open web shop. In case we see this happening, we reserve the right to kick them out of the program,

4

What's the cost?

All vendors get a 3 months free trial. After that a participation cost of EUR 2000,- per year to cover marketing communications and the costs of running the site.

5

What's the catch?
There isn´t one. Everybody wins!

  • Vendor gets ambassadors, and better profit on products.
  • Reseller gets attractive pricing, increased profits and gets to provide the whole package to his customer.
  • End user will receive a fair price from his trusted IT Consultant and will not have to bother purchasing hardware by themselves.
  • ALSO gets to provide the goods and services in the program, at the same time enjoying increased loyalty from both vendor and SMB reseller.

Marketing Contacts

Please contact the ALSO Marketing team if you have any questions regarding our services.

marketing@also.com